how Lifecycle helped Plusnet launch a mobile service
delivering great value and high quality customer service
Plusnet acquired the MVNO, LIFE Mobile in 2016.
They knew that to achieve success in the mobile market, they would need to have a partner that would enable them to proactively launch market propositions quickly, and facilitate innovation in response to regulatory change, market opportunities or operational demands. Scalability of the solution was also important because Plusnet aspired to grow quickly, and any partner would need to be able to support them on that journey.
Lifecycle had already worked in partnership with the high street retailer Phones4U on LIFE Mobile, from MVNO conception to launch, defining, specifying and developing the service from the ALLinONE platform.
Head of Marketing, Plusnet
Lifecycle has been on quite a journey with us. We took over the LIFE Mobile business in 2016 and our first job was to re-brand all aspects of the solution to support the Plusnet brand and USPs. This was a significant project with tight timescales, but Lifecycle’s support helped us ensure we met the critical pre-Christmas launch deadline.
I just wanted to express my thanks for the flexible and can-do response to all of the changes we’ve needed to make to realise the successful completion of RLAH. We really appreciate the extra work you had to put in to react to the changing solution and impending deadlines.
Lifecycle’s systems provide a robust, scalable and innovative MVNO back office solution which supports Plusnet Mobile’s ongoing success. The scalable, hosted infrastructure allows ongoing future growth.
Stability and high levels of process automation allow Plusnet to minimise operational costs whilst delivering customer excellence.
Being highly innovative in the ‘bill cap’ area meant that Plusnet already had the functionality to meet the new Mobile Bill Limits regulations in October 2018.
Technological innovation including Roam Like at Home functionality and GDPR changes, helped re-enforce Plusnet’s identity as a company that delivers high quality services at a competitive price, great customer experience and a fast-paced, friendly brand.