Lifecycle Software Shortlisted for Comms Business Awards 2026

We are delighted to announce that Lifecycle Software has been shortlisted for the Comms Business Awards 2026 in the Best Software Solution category.

The awards ceremony will take place at the Royal Lancaster Hotel, London, on Thursday 16th July 2026. These awards exist to spotlight the pioneers who help businesses and organisations adopt new technologies and make the most of new capabilities, a mission that sits at the heart of everything we do.

Best Software Solution

This award recognises software solutions that resellers, MSPs, and other channel companies have created to meet specific customer needs. Submissions are judged on case study evidence, ROI, and end‑user testimonials, a true test of real‑world impact. 

We entered Event Intelligence, our real‑time decisioning and automation engine purpose‑built for communications service providers. The platform continuously monitors event streams from network systems, billing platforms, and customer interactions, triggering custom workflows based on predefined rules and business logic. 

What makes Event Intelligence special

• Massive scale – Handles over 800,000 CDR records daily for SMARTY alone, with load testing confirming capacity exceeding 1,000 transactions per second
• Sub‑second latency – Real‑time processing without performance degradation
• Contextual intelligence – Understands location, usage patterns, and customer behaviour
• Low‑code campaign builder – Marketing teams can design, test, and deploy sophisticated customer journeys without IT involvement, running A/B tests and iterating independently
• Idempotency controls – Prevents customer spam by ensuring no single event triggers duplicate notifications
• Built‑in analytics – Detailed dashboards allow SMARTY to track campaign performance, measure conversion rates, and continuously optimise

This combination of real‑time processing, contextual intelligence, scalability, and business‑user empowerment has delivered measurable ROI for SMARTY while building a foundation for ongoing customer engagement innovation.

Being shortlisted alongside some of the industry's best is recognition of the hard work our team has put into Event Intelligence and we're keeping everything crossed for the ceremony in July.