Lifecycle Software Unveils Event Intelligence 2.0 to Supercharge Telecom Campaigns

Lifecycle Software, a leading provider of telecommunications solutions, has officially launched Event Intelligence 2.0, a major upgrade to its Customer Value Management (CVM) platform. Built to help telecom operators run smarter, faster, and more effective campaigns, the new release introduces powerful capabilities that turn real-time customer interactions into measurable growth.
Built for both marketing and operations teams, Event Intelligence 2.0 introduces powerful new tools to streamline campaign execution and maximise customer lifetime value. 

Event Intelligence is a cutting-edge engine designed to unlock the full revenue potential of organisational data. By combining predictive analytics with real-time decision-making, it empowers businesses to deliver personalised, high-impact subscriber experiences at scale. With Event Intelligence embedded in the ecosystem, organisations gain a competitive edge by boosting engagement, increasing customer loyalty, and driving measurable results across digital products and services.

What’s new in Event Intelligence 2.0?

• Inbound campaign support: Telecom operators can now receive and respond to subscriber replies directly within the platform. Using real-time keyword detection and subscriber data, Event Intelligence 2.0 can trigger automated workflows, customise replies, and close the loop on two-way engagement. Every interaction becomes an opportunity to act instantly.
• Push notifications: The platform now supports mobile and web push notifications, fully integrated with services like Firebase and APNs. Teams can send branded, targeted messages with interactive buttons (like “Accept” or “Decline”) and capture responses in the same way as other campaign events - all tracked in real time.
• Modernised user interface: A cleaner layout, faster navigation, and intuitive workflows help teams move quicker under pressure. A new campaign management hub brings every tool and insight into one place, reducing reliance on manual tasks and enabling faster go-to-market execution.

“Event Intelligence 2.0 brings meaningful enhancements that make it easier for teams to run smarter, more responsive marketing campaigns. We’ve streamlined the experience while adding new capabilities that help operators better connect with their customers in real time”, said Catarina Alves, Marketing Director at Lifecycle Software.