---
title: Who are the new players in the MVNO Market?
description: Discover the new players in the MVNO market, from retail to fintech, and how Lifecycle Software's Nexus platform empowers them to launch fast and drive loyalty.
---

[Resources | News, Events, Insights | Lifecycle ](https://www.lifecycle-software.com/resources)

# [Who are the new players in the MVNO Market?](https://www.lifecycle-software.com/resources/who-are-the-new-players-in-the-mvno-market)

 Written by [Lifecycle Software](https://www.lifecycle-software.com/resources/author/lifecycle-software) | Oct 29, 2025 9:03:51 AM

Gone are the days when MVNOs were just discount telcos. The market has transformed into a dynamic playground for innovative telecom brands from every sector, leveraging connectivity not as a core product, but as a powerful tool for customer loyalty and new revenue streams.

The MVNO market is expanding, across both light and [full MVNO](https://axyomcore.ai/full-mvnos) models, as more service providers look for flexible ways to enter the mobile market. 

## List of new telecom brands

A new wave of non-traditional players, including retail giants, digital banks, energy providers, and media empires, are entering the MVNO space. They embed connectivity into their core offerings to create richer, stickier customer relationships.

### The Traditional MVNO vs. The New Generation

The first wave of MVNOs competed primarily on price, offering low-cost, prepaid mobile plans. Today’s modern MVNOs:

- Bundle mobile with fixed, TV, and non-adjacent services.
- Leverage eSIM for instant digital onboarding.
- Use subscription models and advanced billing templates.
- Create unique loyalty promotions and try-before-you-buy tools.

Cloud-native SaaS platforms now allow brands to launch in weeks instead of years, enabling experimentation and rapid adaptation.

### Meet the new players: sector-by-sector breakdown

#### Retail & Supermarkets

**Why they enter:** Transform transactional shoppers into loyal community members.

- [Carrefour (France)](https://mobile.carrefour.be/) – offers mobile plans integrated into its loyalty ecosystem.
- [7-Eleven (USA)](https://www.speakout7eleven.ca/) – targets budget-conscious consumers via its store network.

#### FinTechs & Neobanks

**Why they enter:** Become the central hub for customers' digital lives.

- [N26 (Germany)](https://n26.com/en-de/sim) – integrates mobile into its app-based lifestyle platform.
- Kakao Bank (South Korea) – leverages its messaging ecosystem for cross-selling telecom.
- Klarna, Revolut, Monzo – offering mobile services and eSIM for fintech propositions.

#### Energy Providers

**Why they enter:** Create indispensable service bundles to reduce churn.

- Enel (Italy) – bundles home and mobile services.
- Origin Energy (Australia) – includes mobile plans in utility bundles.

#### Travel & Hospitality

**Why they enter:** Enhance the customer journey with seamless connectivity.

- Airalo – global eSIM store for travellers.
- Ekster – integrating global eSIM services with travel accessories.

#### Media & Entertainment

**Why they enter:** Bundle content with connectivity.

- Globe Telecom (Philippines) – offers data-free Disney+ streaming.
- Rakuten (Japan) – launched its own MVNO to enhance loyalty.

### The secret to their success: It’s not about being a telco

Existing trust and loyalty are key advantages. Customers who already use these brands adopt mobile services more easily, reducing acquisition costs and enabling integrated experiences.

#### The Role of Agile Technology

Platforms like [**MVNE platforms**](https://www.lifecycle-software.com/resources/mvne-everything-you-need-to-know) and [**Nexus**](https://nexus.lifecycle-software.com/) handle billing, provisioning, and support so brands can focus on their customers.

- **Speed to Market:** Launch digital MVNOs in weeks.
- **Agility:** Adapt pricing, promotions, and bundles quickly.
- **Seamless Operations:** Real-time billing and customer support handled by the platform.

#### Focus on Customer Experience

Digital-first experiences, like eSIM activation in minutes and app-based management, are critical for success.

### The future is branded, bundled, and connected

The MVNO market is now a strategic channel for any brand to increase loyalty, unlock revenue, and gain insights. The question is no longer "Can we?" but "How fast can we?"

**Are you a brand looking to explore MVNO opportunities?**  
[Contact Lifecycle Software today](https://www.lifecycle-software.com/contact) to schedule a demo.

[View full post](https://www.lifecycle-software.com/resources/who-are-the-new-players-in-the-mvno-market)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Lifecycle Software"
  },
  "dateModified" : "2026-06-30T11:38:15.188Z",
  "datePublished" : "2025-10-29T09:03:51Z",
  "headline" : "Who are the new players in the MVNO Market?",
  "image" : {
    "@type" : "ImageObject",
    "height" : 1080,
    "url" : "https://6124791.fs1.hubspotusercontent-na1.net/hubfs/6124791/Lifecycle%20Software%20blog%20post_New%20MVNOs%20in%20the%20Market.png",
    "width" : 1920
  },
  "mainEntityOfPage" : "https://www.lifecycle-software.com/resources/who-are-the-new-players-in-the-mvno-market",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60.0,
      "url" : "https://www.lifecycle-software.com/hubfs/Lifecycle%20Software%20AMP%20Logo-06.png",
      "width" : 160.0
    },
    "name" : "Resources"
  }
}
```