how Lifecycle helped SMARTY reinvent mobile credit
getting credit back for unused data, that's SMARTY
Lifecycle quickly became a trusted partner whose input and extensive industry knowledge were greatly valued.
Lifecycle’s project specialists helped SMARTY understand the software functionality and they worked closely together on solution design and delivery.
Analysts initially defined and documented requirements. Once defined and agreed, the multi-disciplinary development team and testers started work.
The expert projects team ensured the solution was delivered on time and managed changes or additions throughout the project.
meeting SMARTY's needs
SMARTY had very aggressive launch timescales, yet with Lifecycle’s support as part of the team, they launched on time with something very different in today’s crowded MVNO market place.
The launch campaign focused on unused data credits.
SMARTY has since seen steady and sustained subscriber growth, with fantastic customer feedback on their USPs.