The report explores how MVNO services are gaining a new lease of life as organisations look to compete on more than just price, aiming to deliver greater value and targeted customer experiences. Many are riding a new wave of innovative services underpinned by wholesale infrastructure providers.
The MVNO market is changing fast. The report examines:
Non-telco brands are entering the MVNO space at pace. Retailers, banks, fintechs, and other digital-first organisations are launching MVNO-based brands and services, integrating them within the mobile apps their customers already have installed on their phones.
To do so, they're taking advantage of more sophisticated relationships with MVNE and MVNA platform providers, integrating mobile as part of a truly convergent offering.
But there are still challenges ahead for wholesale operators that want to compete in the MVNO market. If they are to succeed, they need to embrace collaboration and add value beyond the mobile service.
Our Sales Director, Anthony Floyd, was invited to contribute insights to the report, sharing his perspective on what it takes for MVNOs to succeed in an increasingly competitive market.
You can read the full report on TM Forum's website.