Lifecycle Software Featured in TM Forum's Latest MVNO Research Report

Our Sales Director, Anthony Floyd, has contributed insights to TM Forum's latest research report on the evolving MVNO market – Wholesale Mobile Platform Strategies: Unleashing a Wave of MVNO Innovation.

The report explores how MVNO services are gaining a new lease of life as organisations look to compete on more than just price, aiming to deliver greater value and targeted customer experiences. Many are riding a new wave of innovative services underpinned by wholesale infrastructure providers.

What the Report Covers

The MVNO market is changing fast. The report examines:

• What's driving growth in the MVNO market – and how this wave differs from past waves of growth
• The key changes helping the MVNO sector take a step forward – and who is making them
• How the business mindset behind MVNO growth and investment has changed
• What today's MVNO market demands of emerging enabling platforms such as MVNO-in-a-box or telco-as-a-service (TaaS)

Why It Matters

Non-telco brands are entering the MVNO space at pace. Retailers, banks, fintechs, and other digital-first organisations are launching MVNO-based brands and services, integrating them within the mobile apps their customers already have installed on their phones.

To do so, they're taking advantage of more sophisticated relationships with MVNE and MVNA platform providers, integrating mobile as part of a truly convergent offering.

But there are still challenges ahead for wholesale operators that want to compete in the MVNO market. If they are to succeed, they need to embrace collaboration and add value beyond the mobile service.

Our Sales Director, Anthony Floyd, was invited to contribute insights to the report, sharing his perspective on what it takes for MVNOs to succeed in an increasingly competitive market.

You can read the full report on TM Forum's website.

About the Report

• Title: Wholesale Mobile Platform Strategies: Unleashing a Wave of MVNO Innovation
• Author: Ed Finegold, Contributing Analyst
• Editor: Ian Kemp, Managing Editor
• Published by: TM Forum, September 2026

Read the full report