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Creating a winning multi-brand strategy with Digital BSS

With SMARTY and Three UK

The MVNO sub-brand is an unmissable opportunity for operators to dominate market niches through customer loyalty and satisfaction.

Join Lifecycle Software CEO, Mo Firouzabadian and SMARTY Mobile General Manager, Elin McLean to uncover how mobile operators can create a winning multi-brand strategy. Scott Bicheno, Editorial Director at Telecoms.com, guides the conversation.

Hear it from the experts who are enabling the hugely successful SMARTY Mobile (sub-brand of Three UK), one of the highest rated mobile brands in the UK.


You'll learn
  • What is a multi-brand strategy
  • The SMARTY success formula
  • The benefits of Digital BSS
  • How to create differentiation 
  • How to stay ahead in the market
build an mvno
Mo Firouzabadian


Mo Firouzabadian, CEO Lifecycle Software

With more than 20 years of experience and comprehensive expertise on the telecom industry, Mo has led iconic strategic projects with key clients across retail, media, telecommunications and device manufacturers.
Elin Photo4


Elin McLean, General Manager, SMARTY

Elin McLean joined Three in 2002 and is the General Manager of the sub-brand SMARTY Mobile since its inception. The brand has met phenomenal success with an expanding customer base, underpinning Three's growth.


Scott Bicheno, Editorial Director, Telecoms.com

Scott oversees all editorial activity on the Telecoms.com site and also manages the Telecoms.com Intelligence arm, which focuses on analysis and bespoke content. Scott has been covering the mobile phone and broader technology industries for over ten years.

This exclusive on-demand webinar was aired and organised by Telecoms.com. Lifecycle and SMARTY discussed and shared proven digital strategies to tackle how to build a digitally-minded Mobile Virtual Network Operator with a winning multi-brand strategy.

Lifecycle is responsible for the debut of some of the most successful MVNOs and our 25+ years of experience in the telecoms market and cloud-native tech stack allow launching new MVNOs and propositions in record time.
To access the session recording, fill out the form
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