Privacy Notice

Overview & Scope

Lifecycle Software has developed this Privacy Notice to explain how we may collect, retain, and process the personal data of visitors to our website.

We process personal data primarily based on our legitimate interests (e.g., website performance analysis and security) and the consent you provide when submitting a form or accepting non-essential cookies

 

What do we collect?

Lifecycle Software.com may collect data about the behaviour of visitors on its website. When somebody visits our website, we use third-party analytics tools, Hubspot and Google, to collect standard internet log information and details of visitor behaviour patterns.

The type of data we collect, often via cookies and analytics tools, includes:

• Behavioural Data: The viewing time particular pages have received and user journeys within our site.
• Location Data: Your regional location to help us identify any trends.
• Technical Data: Standard internet log information, which can include IP address, browser type, device type, and operating system.
• Form Submission Data (Personal Data): If you provide your information in a website form, we collect and store that information.

This website behaviour information is generally processed in a way that does not identify anyone. We do not make any attempt to find out the identities of those visiting our website.

 

Why do we collect this information?

Keeping a record of our users’ interactions on our site allows us to identify the performance of our website over time, for example, the efficiency of our content and potential weaknesses in communication. From this, we can review general trends to improve your future experience when visiting our site.

We collect this information for the following purposes:

• Website Improvement: To measure the performance of the website, improve our communication methods, and review general trends.
• Marketing and Advertising: Personal information about our existing customers and other data subjects may be used to further our legitimate interests, to better understand our target audiences on social media sites, search engines and advertising platforms (such as Google, Meta, LinkedIn, X and Hubspot).
• Security: To monitor website traffic for security purposes and to protect against potential malicious activity, fraud, or abuse.
  
  

Data Retention

When providing your information in a website form, we’ll keep your information in Hubspot for as long as you have a relationship with us, or until you unsubscribe. After the relationship ends, we’ll keep it where we may need it for our legitimate purposes, such as to help us respond to queries or complaints.

 

Do we share personal data?

Data processing may be performed by a suitable service provider hired by Lifecycle Software. The service provider will treat the data exclusively for the purposes established by Lifecycle Software and in compliance with the instructions issued by it, complying with legal regulations on personal data protection (such as the UK GDPR), information security (ISO27001:2022), and other applicable standards and best practice.

Categories of service providers we share data with include:

• Analytics Providers: Google and Hubspot.
• Advertising Platforms: Google, Meta, LinkedIn, and X.
• Security and Hosting Providers: Lumine Group, Hubspot

 

Cookie policy

We notify you when you enter lifecycle software.com for the first time that we use cookies on this site. Upon entering the site, Hubspot and Google store cookies in the browser of your computer.

Cookies are used to anonymously differentiate users from each other, recognise returning visitors, make a record of site interactions, and perform analytics. The information these cookies collect is used to improve the performance of our site, differentiate new and returning visitors, and provide a secure service.

All data collected through the use of cookies is aggregated and therefore anonymous, unless you have completed a website form.

Cookie Categories Used on lifecycle-software.com:

 

Managing Cookies: To manage cookies, please review the settings in your browser. On some browsers, you can block the cookies we use on this site, though this could affect performance. You may also have the option to delete existing cookies that have been stored on your browser.

 

Your Rights as a Data Subject

Under applicable data protection laws, such as the UK GDPR you have rights regarding your personal data. These rights may include:

• Right to Access: The right to request copies of the personal data we hold on you.
• Right to Rectification: The right to request that we correct any information you believe is inaccurate or incomplete.
• Right to Erasure: The right to request that we erase your personal data, under certain conditions.
• Right to Restrict Processing: The right to request that we restrict the processing of your personal data, under certain conditions.
• Right to Object to Processing: The right to object to our processing of your personal data (e.g., for direct marketing), under certain conditions.
• Right to Data Portability: The right to request that we transfer the data that we have collected to another organisation, or directly to you, under certain conditions.

 

Changes to privacy policy

Lifecycle Software reserves the right to, at any time, make adjustments or changes to this Privacy Policy. These changes will be posted on our website. Please visit our Privacy Policy when using the site to see any updates or changes that have been made. For significant changes, we may also let you know via email or a prominent banner on the website homepage.

 

Contact Information

If you have any questions about this Privacy Notice or wish to exercise your rights, please contact our Data Protection Office peter.berry@lifecycle-software.com

Updated: November 2025