Unlock the value of your data
Meet Event Intelligence, a powerful engine to unleash the revenue potential of your data. with real-time trigger orchestration, personalised engagement and next best offer recommendation powered by AI.
Event Intelligence is capable of streamlining and processing Billions of events daily, whether they happen on your network, on any BSS applications or on Digital channels.
Workflow based decisioning rulesets are automatically applied to detect specific, trend and use cases to trigger the right action at the right time with personalised customer engagement, targeted campaigns, loyalty incentives, and tailor made propositions, that humanize the conversation, improve customer experience and brand perception, and ultimately significantly reduce churn and boost ARPU.
Event Intelligent's extreme performance enables operators to leverage all the data available in the Network and BSS as well as any other 3rd party Data Sources. It has connectivity to the data, the channels and the ability to react in real time. It streams and analyses massive flows of data, to trigger actions at the right time, effortlessly, End to End.
Event Intelligence can track user journeys in real time from day one for a comprehensive view of customer experience, service usage and lifecycle on the network. This customer insight can be further enriched with device intelligence (model, brand, specs, etv.) and location data to be even further precise and highly relevant. The resulting data can be used to train Predictive models, but also to score and recommend the next best action, whether for care, stimulation, retention or upsell.
Have you imagined being one step closer to your customer needs, understanding and recommending the most relevant proposition, informing and engaging the conversation timely, or even preventing any poor customer experience before it happens? EI embeds a campaign manager with all the necessary features for Programmatic and Contextual Customer Engagements. Leveraging triggers and superior customer insight operators can engage customer one on one, with highly personalized, timely and hyper relevant communications whenever and wherever it is the most appropriate in the customer journey, leveraging Traditional Channels (SMS, MMS, USSD) or Digital Channels (email, App, Push Notif) indifferently.
A Powerful, modern, scalable and highly integrated application
Contextual Campaigns - How it works
Understand customer journey & context
Event Intelligence is connected to your data sources to understand in depth the customer journey and pinpoint pivotal moments to trigger the right actions.
Implement new use casesEasily new use cases that suit your needs, selecting triggers and building the customer journey execution logic, step by step, with a user friendly drag-and-drop workflow designer.
Create targeted campaigns and communications delivered using the most adequate channel: SMS, RCS, Email, push notification or other. Rely on reusable templates, personalize message with Tags, track for message delivery and automate retries and retargeting
Manage Planned and Programmatic CampaignsDefine your target audience, customer profile, segments and event based triggers to engage the right customer at the right time. Planned campaign execute automatically based on your schedule, while Trigger based programmatic campaigns execute instantly based on events when the time is right for each customer as a segment of one. Easily report reach, performance and ROI to optimize your campaign planning and achieve your business objectives
Tailor made promotions, rewards and offers
Identify your customer needs, and programmatically enrol them in programs to retain, improve customer experience, surprise and delight, or reward loyalty. Manage and recommend propositions, with a catalogue of tailor made promotions, rewards and offers including from partner, that make the difference for your customer and your brand.
Intelligent and automated revenue capture
Reach your goals faster with automated orchestration, advanced customer experience and enhanced offering. To get more details about Event Intelligence get in touch with our team or download the complete Event Intelligence product sheet.
Benefit telco operators
Whether it is an upsell , a retention , a loyalty or an acquisition programme, customer and context aware real-time campaign automation is proven to deliver significant uplift in conversion rate and increase ROI of marketing spend.
Real-Time Orchestration automates and simplifies processes across systems and organisations, to gain efficiency, reduce cost and maximise business performance
Custom Retention & Loyalty
Being relevant and timely in customer interactions improves customer experience, and brand perception that are fundamental to loyalty and retention. Accurately segment and target your customer base with timely interactions, relevant offers and personalised communication, is not only more efficient, but also make the customers feel cared and important for your brand.
Lifecycle's BSS is designed as a modular solution, making it flexible enough to suit any communication service provider (CSP) or digital service provider (DSP) requiring business process support. The modules below can be deployed separately or in multiple combinations to enhance and automate operational processes depending on your specific requirements.
CCS - Real Time ChargingLifecycle’s CCS platform is 3GPP compliant, highly available and resilient with real-time rating and service control. It provides the essential Charging Function of a 5GC network for both online and offline services
CRM MultiOrderProvides holistic management of all interactions with a clear view of the customer journey, empowering customer care agents to deliver customer service excellence
My Account Self CareResponsive, configurable self-care, the My Account module enables customers to quickly and easily access and manage their account.
Event Intelligence uses AI to capture network events and orchestrate processes, manage fraud and use real-time triggers to deliver contextual campaigns.
Business Intelligence ModuleBusiness Intelligence is a powerful and flexible reporting module that enhances the competitive edge of your business.
Provisioning & SwitchingThe Provisioning & Switching product delivers integration to network operators, allowing automated SIM activation, suspension, termination, services, porting and more.
ALLinONE BillingFlexible and feature rich platform, facilitating the billing of complex and disparate products across a wide range of usage and subscription based services.
Contact Center & BotsProvide customer service agents with a full toolkit to directly support customer queries in real time from a single web interface.
Content Management SystemCreate stunning, functional websites with automated onboarding to boost acquisition. White-labelled interface adaptable to your needs.
BSS SolutionLifecycle’s BSS is a comprehensive suite of modules that support the end-to-end, back office operations of wholesale and retail telecoms providers and other subscription-based service enablers.
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Find out more about how Lifecycle can help you accelerate your business growth and reach your goals.