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Unlock the power of eSIM

Our complete eSIM solution covers all components required for eSIM sales including offer Catalogue, optional Front End, Provisioning & Activation and optional CCS to charge & control usage

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We bridge imagination and connectivity

We have been breaking new ground in telecoms for nearly three decades, helping digital businesses to thrive and be as inventive as possible. Whatever the idea is, we use technology to make it happen.

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Creating a winning multi-brand strategy​ with digital BSS

Mobile sub-brands - eBook 

Sub-brands can help MNOs capture a wider slice of the market by appealing to different segments simultaneously. They can deliver differentiated customer experiences and address specific target markets and demographics with a digital-first approach. Sub-brands also leverage the network and resources of the CSP main brand and open new revenue streams.

MNOs use sub-brands to launch new products or services, compete with low-cost operators, and diversify their portfolio. More recently, sub-brands have been used to reduce the cost and time to market for a new digital brand, while protecting the premium positioning of the parental brand. For example, Vodafone launched a new sub-brand called Voxi, with the sole aim of capturing customers under the age of 25. By launching this as a sub-brand, Vodafone could keep hold of and protect the branding of Vodafone in the eyes of its older consumers.

Another recent example of a successful sub-brand is SMARTY, launched by Three in the UK. SMARTY is a digital-only brand that offers a simplified and more affordable mobile phone service. It has been very successful in attracting customers who are looking for a more convenient, simple and cost-effective mobile phone service.

If you are an MNO looking to grow your business, then sub-brands can be a valuable tool. They can help you to capture a wider slice of the market, launch new products or services, compete with low-cost operators, and diversify your portfolio.

In our ebook, we will discuss the benefits of sub-brands in more detail. We will also provide you with examples of successful sub-brands and tips on how to launch your own sub-brand.

Download our ebook today and learn how to use sub-brands to grow your business.


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