Event Intelligence 1.6 - New Updates

Lifecycle is excited to announce the General Availability (GA) of Event Intelligence version 1.6 (EI 1.6). EI 1.6 introduces significant functional improvements focused on enhancing Loyalty Mechanisms, Customer Preferences, Opt-ins, and Care.

Key highlights of EI 1.6 include

• Enhanced Customer Profile Management with added support for Marketing Preferences, Opt-ins, and detailed Communication History.
• Versatile Wallet Manager for managing loyalty points, bonuses, and counters.
• Advanced Contact Policy Manager to classify, limit, and control Outbound Communications.
• Modern Token Management for Gamification and Security Mechanics.
• Minor enhancements in Workflows, Reporting, and Dashboards, including support for Control Group and A/B Testing.
  

Additionally, specific updates in EI components include

• Custom Trigger Event APIs and Workflow enhancements
• Customer Provisioning from File Import and Marketing Preferences support
• EI-Marketing and EI-Notification History with all your customer journey details.
• Campaign Configuration improvements: customer target files, improved Contact Policy Management.
• Token Management and Wallet Management enhancements.

This release marks the end of support for versions before 1.5. Don't miss out on the benefits it brings to your experience!