We are thrilled to announce that our brand has won the Gold Award at the Transform Awards in the category "Best Visual Identity".
OMNI Creative Agency, developed the visual identity, including the logo, visual guidelines, tone of voice, iconography, and mock-ups for web and print. Lifecycle Software conducted a brand assessment, including competitor analysis, to inform the brand voice and positioning, aiming to create a unique and meaningful brand experience. Lifecycle's marketing team fully implemented the brand book across the website, social media, and other relevant channels.
"We launched the new brand identity to mirror our mission of empowering telecom brands to innovate fearlessly", explains Catarina Alves, Marketing Director at Lifecycle Software. "We collaborated closely with Omni to build a brand that communicates our essence. Receiving the "BestVisual Identity Award" is a testament to the hard work, dedication, and creativity demonstrated by our entire team. Special thanks to Omni, to Sam Cole, Senior Designer at Lifecycle, and Ana Lamas, Performance Marketing Specialist, who have been stellar in making this happen."
At Lifecycle Software, prioritising user experience (UX) and user interface (UI) design is paramount. UX ensures users have a seamless and satisfying interaction with products, while UI focuses on visually appealing and functional design. This reflects a broader ethos of putting the customer at the centre of their business strategy. By prioritizing user-centric design principles, the company aims to create seamless and delightful experiences for its customers across all touchpoints.
You can see the full list of winners here.
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